← OnRamp Analytics

Google Ads integration

Connect Google Ads campaigns to in-app conversion

Keep Google campaign context after the click or Play Store install, then compare onboarding completion, activation, purchase and CAC by campaign.

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  • ✓ Play Install Referrer
  • ✓ gclid, gbraid and wbraid
  • ✓ Campaign funnels
  • ✓ Daily spend sync
Step 1

Click

Capture Google click identifiers and UTMs on web journeys.

Step 2

Install

Read Android app-campaign data through Google Play Install Referrer.

Step 3

Identify

Keep acquisition context when an anonymous visitor becomes a signed-in user.

Step 4

Convert

Measure onboarding, activation, trial and purchase for the attributed cohort.

Step 5

Evaluate

Compare campaign spend with activated users and customers, not only installs.

Google Ads app attribution tied to product outcomes

OnRamp combines Google acquisition identifiers with the product funnel. That makes it possible to distinguish campaigns that acquire volume from campaigns that acquire users who reach value and pay.

Android install attribution

Use Play Install Referrer in Android and React Native apps to capture referral and Google Ads app-campaign context after installation.

Web-to-product continuity

Retain gclid, gbraid, wbraid and campaign UTMs when the journey begins on the web, then join them to identified users and conversion events.

Campaign conversion funnels

Filter onboarding and purchase funnels by Google campaign context to identify where acquired cohorts activate or abandon.

Google Ads spend

Connect a Google Ads account and sync daily campaign spend alongside attributed installs, funnel outcomes and revenue.

Frequently asked questions

How does OnRamp attribute Google Ads app installs?

On Android, OnRamp can use Google Play Install Referrer data captured by the SDK. Web journeys can retain Google click identifiers and UTMs. Those properties remain connected to onboarding and conversion events.

Does OnRamp support Google Ads spend?

Yes. Connect Google Ads through OAuth to sync daily campaign spend and compare it with attributed installs, funnel conversion and revenue.

Can I compare Google campaigns by activation?

Yes. Once campaign context is present, you can filter or break down OnRamp funnels to compare completion, activation and paid conversion.

Is this the same as Firebase Analytics?

No. Firebase offers a broad Google-native analytics stack. OnRamp is focused on step-level onboarding, user journeys and connecting acquisition to activation and revenue without requiring a BigQuery analysis workflow.

Continue exploring

Mobile attribution →

Compare Apple, Google and UTM acquisition cohorts.

Conversion tracking →

Measure the journey from campaign to paying user.

OnRamp vs Firebase →

Compare the products for mobile onboarding measurement.

Measure the outcome, not the install

See which ads create activated and paying users.

Connect acquisition, onboarding and revenue in one journey, then give your team or coding agent evidence it can act on.

Create your first funnel