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Mobile app conversion tracking

Track every conversion from install to purchase

Measure the conversions that make a mobile business work: onboarding completion, first value, subscription start and payment. Keep the originating campaign attached so you can calculate CAC for activated and paying users.

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  • ✓ Step-level funnels
  • ✓ User journeys
  • ✓ Purchase events
  • ✓ Campaign CAC
Step 1

Acquire

Retain the ad source, campaign, keyword and install attribution.

Step 2

Register

Join anonymous acquisition context to an identified user when they sign up.

Step 3

Activate

Define the product action that represents first value and measure the path to it.

Step 4

Convert

Track checkout, trial start, subscription or the conversion that fits your model.

Step 5

Optimise

Compare completion, CAC and revenue across campaigns, versions and cohorts.

App conversion tracking that explains why performance changed

A single conversion total cannot tell you where the opportunity is. OnRamp combines funnel steps, session journeys, retention, acquisition and revenue so teams can isolate the stage and cohort behind a change.

Custom conversion funnels

Model signup, permissions, profile completion, first key action, trial and purchase as explicit milestones. See rate and volume lost at every transition.

Identity continuity

Start with an anonymous visitor or install and associate the journey with a known user after authentication, without losing the original campaign context.

Payments and revenue

Connect Stripe, RevenueCat, Paddle or Lemon Squeezy so purchasers and revenue appear beside product behaviour and acquisition.

Conversion diagnosis

Break results down by platform, app version, source, campaign, keyword and other properties, then inspect the journeys behind the aggregate.

Frequently asked questions

What should a mobile app count as a conversion?

Track the events tied to business value: onboarding completion, first meaningful action, trial start, subscription and purchase. An install is an acquisition event, not proof that the user experienced value.

How do you track an ad through to an app purchase?

Capture attribution when the visitor arrives or installs, preserve it on the user profile, record product milestones, and join a payment event from the app or revenue provider. OnRamp brings those stages into one journey.

Can I compare conversion rate by campaign?

Yes. Funnel results can be filtered and broken down by acquisition properties such as source, campaign, keyword and attribution channel.

What is the difference between conversion tracking and attribution?

Conversion tracking records that a valuable action happened. Attribution connects that action to the marketing source that influenced the visitor or install. You need both to judge campaign quality and CAC.

Continue exploring

Mobile attribution →

Preserve acquisition source from ad click through revenue.

Onboarding funnels →

Find the step preventing acquired users from activating.

Conversion metrics →

Choose the funnel metrics that explain activation.

Measure the outcome, not the install

See which ads create activated and paying users.

Connect acquisition, onboarding and revenue in one journey, then give your team or coding agent evidence it can act on.

Create your first funnel